A new safety video has been launched this month to improve truck safety.
The video has been developed by Melbourne creative agency Hard Edge with the support of Swinburne University, the Australian Trucking Association, Melbourne Metro Rail Authority, National Road Safety Partnership Program, Transport Accident Commission, and Mr Smith Projects (video production) through the Re:act road safety behaviour program which focussed on sharing the road safely with trucks. The video shows how safety understanding changed behaviours around trucks.
Hard Edge Managing Director Andrew Hardwick said the video allowed Re:act participants to share how the program had changed their attitudes and behaviour towards trucks and truck drivers. It also aimed to ‘humanise’ truck drivers to promote improved interactions between cars and larger vehicles.
“The number of trucks on Australian roads is expected to double in the next 20 years and major projects, like the Melbourne Metro tunnel are increasing interactions between cars and trucks, particularly on city roads,” said Mr. Hardwick.
“So we need creative and innovative ways to change attitudes and inspire drivers to change their behaviour around trucks.
“One of the main outcomes from Re:act 2018 is how little other road users understand about sharing the roads safely with trucks, and how that lack of understanding can put both parties at greater risk.
“The video shows that increasing understanding of how to drive safely around trucks, combined with ‘humanising’ truck drivers, inspires positive behaviour change.”