Getting back advertising campaign launched today


Queensland’s Getting back advertising campaign was launched today with Industrial Relations Minister Grace Grace reminding employers to encourage and support injured staff to recover at work.

Minister Grace said that long periods off work can significantly reduce the likelihood of an injured worker ever getting back on the job.

“These long periods off work can also have a negative effect on the worker and their family,” she said.

“That’s why my department and WorkCover Queensland have joined forces to run the Getting back campaign for a second time, following its success a couple of years ago.

“When things go wrong, looking after injured Queenslanders, and ensuring their rehabilitation and safe return to work, are priorities for this Government.”

According to data, the frequency of injured worker contact with their employer increased 12% and there was a 7% increase across the board in the belief that the best course of action is getting back on the job early.

“However, there’s been a dip in the number of injured workers returning to work from 96 ½ percent to just over 92 and an increase in the number of days taken off work from 47.2 to 48.2 days,” said Ms. Grace.

“Although we have a very healthy workers’ compensation scheme, with our employers paying the lowest average premiums in the country at just $1.20 per $100 of wages, we can’t afford to rest on our laurels.

“We know that if a person is off work for just 11 days, the chance of ever getting back starts significantly dropping. And the longer the absence stretches, the worse it gets.

“So it’s clear that it’s time to run this advertising campaign again to return to work rates in Queensland back to where they were a couple of years ago.

“We want to get the message out far and wide reminding workers, employers and medical professionals that there’s nothing like getting back for getting better,” she said.

The $1.8 million campaign includes TV, print, radio and social media advertising. More information is available on

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