Partnership to deliver mental health message to construction workers


Black Dog Institute and Target Tradies have partnered to deliver widespread mental health messages to construction workers.

The partnership envisions a positive mental health messaging rolled out across Australian construction sites.

According to research, those in the construction industry are at a higher risk of experiencing mental health problems.

Under this partnership, a series of creative posters will provide construction workers with pragmatic, useful, and relevant tips on how to support mental health. The aim is to help make thinking about mental health as normal as thinking about physical health and safety on site.

“We know that people in the construction industry have a strong culture of safety, and looking out for their mates,” says Black Dog Institute research fellow Dr. Mark Deady.

“We wanted to extend that way of thinking to mental health – knowing what the danger signs are, and either being there to help out a mate, or knowing where to seek help for yourself.”

Target Tradies founder Michael Blumberg expressed his excitement to share the messages across their construction sites.

“As a company, we are committed to improving awareness of physical and mental wellbeing of workers onsite. We hope that through campaigns like this, more in the industry will see how we can improve onsite safety and come on board with this great initiative,” he said.

“We’ve have backed this with support and sponsorship of The Black Dog Institute since the beginning of 2018.

“Our media is uniquely placed within the construction sites, specifically in dwell spaces. Here tradies have the opportunity to read messages and hopefully act on them.”

The new campaign will be rolled out later this month. Tradies who would like to support the initiative may contact

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